John Buccelli - Berkshire Hathaway HomeServices Verani Realty Somerville

Buccelli Real Estate Inc. will give your home maximum market exposure wiht unsurpassed web presence, social media including Facebook, Twitter, YouTube, LinkedIn, Multiple Listings Service and many other exclusive marketing programs designed to attract serious home buyers to your home. There are more than 3,200,000 registered buyers on Prudential's website alone. More exposure means a higher price and a faster sale!

Here is our marketing plan:


Photographic services are scheduled.

Digital image of the property is made and the photo and copy are uploaded onto Deed and/or condo documents/By-laws are obtained.

Property Handout Sheet with property description, home data, and disclosures about the property is created and distributed to agents and customers.

Keys and alarm systems are reviewed and coded for security

Town Hall records are reviewed re: tax assessments, permits, flood plain, and school district.

Environment issues (asbestos, oil/gas tanks, radon, etc.) are reviewed.

History of property is reviewed.

Merchandising and property condition issues and addressed.

Copy for classified advertising is prepared.

Copy of brochure is prepared.

Pre-marketing property inspection or appraisal (if applicable) is initiated.

Sellerís description of property is addressed.

Target Audience is defined.

Property information is prepared for Relocation Sources.

Property documents and title issues are reviewed.

A schedule for marketing progress report(s) and Online seller advantage



1. Property information is sent to Listing Services (MLS and Link) for distribution to all Realtors.

2. Broker house tour is held for the brokerage community to introduce the propertyís entry onto the market.

3. Internet. Your property is posted on,,,Trulia,,,,Yahoo,Google and other key websites, making it available to all buyers.Social media including Facebook,Twitter,Blogging,Linked In and You Tube

4. An Email alert with the description and photos is sent to buyers registered on the prudential website. A personal web site created. optional

5. Every other week print ads begin.

6. A Prudential sign which is widely recognized installed.

7. Just listed cards are distributed.

8. Multi-property office brochure is distributed to prospect lists, target market groups, and out of area brokerage firms, Virtual tour ordered.

9. A mailing is made to sources for relocating parties including referral network members.

10. Open Houses for buyers are conducted (optional).

11. Accompanied showing by appointment.

12. Marketing activity review sessions occur.

13. All offers are presented (required by law).

14. Negotiations are conducted. We advocate for the seller.

15. Post Offer-to-Purchase inspections are monitored.

16. Purchase and Sale Agreement is facilitated.

17. Post purchase and Sale inspections are monitored.

18. Follow sale right thru to closing.

19. Prudential Value Range Marketing (exclusive)

20. Prudential Partnership Program (savings) (exclusive)